Many nonprofits have benefited from the web, both from gathering information for themselves to promoting their organization’s services. But the question I get asked often is: “Why isn’t our web site working?”… Developing a successful site involves many aspects, but let’s break it up into two major ones.

The first aspect is to design and build a site that works for your organization. Not everyone needs the same look and feel, although there are a few points that work across the board. The second aspect, just as important as the first one, is to market your site. This involves letting people know a site exists, getting them there, and keeping them coming back.

Read the Ten Basic Steps For Building A Web Site That Works.