The true value of the Internet for any nonprofit organizations is in creating and sustaining constituent relationships to ensure ongoing support. This is achieved by implementing an online Constituent Relationship Management (eCRM) strategy to involve constituents — especially donors — in more than one activity so they can provide support for the organization in multiple ways at different times. An effective eCRM strategy not only raises funds online but also:

• Helps drives online and offline giving
• Increases donor lifetime value
• Reduces communication and fundraising costs
• Supports major giving
• Contributes to the success of other activities, e.g., advocacy, volunteering and outreach to new constituents and donors

This is a very interesting article by: Vinay Bhagat