Have you heard the buzz?…

I (dba Zayko) was featured in the main story (Branding Your Creative Business) of the Fall 2005 Boston edition of CREATE Magazine.

We unravel the mystery behind cutting-edge branding by revealing what creative types in Boston are doing to brand their own businesses” - says CREATE Magazine.

I was very surprised when I learned I was selected along with only three other creative professionals from the Boston area! There is always this feeling of “am I worthy of this?”… but apparently, the answer is “yes.”

Linda K. Pilgrim (the writer) has truly captured and communicated the essence of Zayko brand:

Sotirova’s brand is simultaneously linked to her personally - as is her approach to her work as a designer.”

I am so happy and hopeful this wonderful opportunity will open doors for new friendships.

Many nonprofits have benefited from the web, both from gathering information for themselves to promoting their organization’s services. But the question I get asked often is: “Why isn’t our web site working?”… Developing a successful site involves many aspects, but let’s break it up into two major ones.

The first aspect is to design and build a site that works for your organization. Not everyone needs the same look and feel, although there are a few points that work across the board. The second aspect, just as important as the first one, is to market your site. This involves letting people know a site exists, getting them there, and keeping them coming back.

Read the Ten Basic Steps For Building A Web Site That Works.